So how can you and your company take the most out of this growing trend? That’s where Anchor.FM comes into play.įor those who don’t know what Anchor yet is, it’s maybe best to let them describe themselves: Weekly podcast listeners consume five shows per week on average.64% of podcasts are being listened to on a smartphone or tablet.21% of Americans ages 12 and up have listened to a podcast in the past month (13% of the USA listens to Spotify monthly, and 21% of the country uses Twitter.).Some number to give you an impression though: And while it is not only about podcasts, but also about online radio, streaming, social media and beyond, this post will focus mostly on the podcasting part.
Edison Research created a report with fascinating statistics about this trend. The second big trend in content marketing is audio. According to Cisco in 2019 video will even present 90% of all internet traffic. Businesses are moving towards Snapchat and building brands on Instagram. Within content marketing, you can see a trend moving towards more visual content. You’re helping your customers making their life better by handing them solutions so they can empower themselves. The second one is content marketing.Īfter all, content marketing is just solving the same problems that your product solves through media you create and promote. The first one is mobile, and all the social networks that are built on that mobile experience. Over the last couple of years, there have only been two places that have gotten the attention of consumers. Your leads, your customers they need to consume your content. So while some companies focus around getting as many impressions as possible on their banner ads, great marketers focus on attention.
For consumers to get excited about something, for a potential customer to be compelled by something it comes down to attention.
0 kommentar(er)
